Great Boards Start With Great Ingredients.

We partner with producers who care about craft, flavor, and story.

What HappyBoards Is (and Isn't)

We Are

  • A curated cheese and charcuterie brand
  • A discovery channel through real food experiences
  • A team that tastes, tests, and cares deeply about ingredients
  • A creative partner open to experimentation

We Are Not

  • A commodity marketplace
  • A mass distributor
  • A pay-for-placement platform
  • A guaranteed-volume buyer

A Few Ways We've Partnered

Aussie Select Lamb

Test → permanent ingredient.

We trialed their lamb merguez during a holiday menu and the response was overwhelming. Now it anchors our charcuterie selection year-round.

ArgenCove Chocolates

Mother's Day seasonal collaboration.

They joined us for a limited chocolate pairing, the audience loved it, and we still feature them in seasonal content and co-branded recipe posts.

Mai Vino

Tastings and events across NYC.

We pair their wine with cheese at events and social collabs, letting customers taste both together.

Each partnership started differently. Each grew in its own way.

Start Small. Grow Your Way There.

Not every partnership needs to start at scale. Here are a few ways to begin.

Seasonal or Holiday Run

Test your product during a specific window without a long-term commitment.

Limited Trial

A short burst to see how customers respond before deciding next steps.

Add-On or Upsell

Offer your product as an optional enhancement rather than a core board item.

Regional Launch

Start in specific markets before expanding to our entire network.

More Than Just the Board

Boards are at the center, but there are other ways to collaborate.

Featured on Curated Boards

Your product becomes part of a beautifully designed experience, not lost on a shelf.

Corporate and Event Gifting

Placement in our B2B gifting options for clients, employees, and special occasions.

Brand and Social Exposure

Product photography, social features, and co-branded content that tells your story.

Customer Discovery and Feedback

Learn how customers respond to your product through real-world use and direct feedback.

Not every partnership includes all of this. We collaborate intentionally, based on fit.

What We Look For

Quality Standards

  • Exceptional taste and quality
  • Clear sourcing and production story
  • Consistent supply and reliability
  • Food-service-friendly packaging
  • Producers who care about presentation

Product Categories

CheeseCharcuterie & MeatsCrackers & BreadsJams, Honeys & CondimentsOlives & PicklesNuts & Dried FruitChocolate & SweetsWine & Beverage AdjacenciesPackaging & Serving
Don't see your category? Reach out anyway—we're always exploring new pairings.

From Sample to Partnership

1

You Reach Out

Tell us about your product, your story, and what makes it special.

2

You Share Samples

Send us samples so our team can experience your product firsthand.

3

We Taste and Test

We evaluate for quality, flavor, and how well it fits our boards.

4

If It Clicks, We Decide How to Collaborate

Together we decide whether to start small, go big, or try something in between.

No upfront feesNo obligationNo pressure

Tell Us About Your Product

Whether you have something ready or just an idea, we'd love to hear from you.

Prefer to email directly? Reach us at partners@happyboards.com

Have Something We Should Try?

Big or small, seasonal or permanent—we're open to exploring.